Thank you for your interest in Brierley Research’s national research initiative conducted in cooperation with the Brierley Institute for Customer Engagement and Dynata. This research seeks to understand evolving customer sentiment about business’s responses to the COVID-19 pandemic and how customer engagement makes a difference. Over time, we will track trends in consumer sentiment, purchase intent and behavior during and after the pandemic.
Note: This study is now closed; however, if you wish to receive a copy of future research initiatives, please fill out the request form below and we’ll add you to our distribution.
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About The Brierley Institute
The Brierley Institute for Customer Engagement at SMU’s Cox School of Business is the nation’s first academic institute devoted to the study of customer engagement. MBA candidates with a marketing concentration can add a specialization in Customer Engagement by taking four highly specialized electives. The Institute introduces proven strategies for establishing and sustaining profitable customer relationships, engineering behavior change and understanding the role of that consumer psychology plays. It addresses a critical and growing business need: capturing customer attention in what Brierley has described as “a time-starved, social media-obsessed environment.” Learn more at www.smu.edu/cox/Brierley-Institute.
About Dynata
Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.